Brand Design for Startup SAAS
A full brand identity refresh for Cannametrics, a B2B SaaS cannabis company, focused on unifying their visual presence and strengthening their brand credibility across all touchpoints.
Problem
Cannametrics, a B2B SaaS company in the cannabis industry, had an inconsistent and outdated visual identity that didn’t clearly communicate who they were or what set them apart. Their branding lacked cohesion across platforms, making it difficult to build trust and recognition with customers and partners.
Solution
I led a full brand identity refresh—revamping the website, sales decks, email graphics, social media assets, and promo materials. I also created brand templates and guidelines to help the team maintain consistency moving forward, ensuring every touchpoint aligned with Cannametrics’ core values and messaging.
