Website and Pitch Deck Design for a CPG Startup

Helping a CPG Startup Launch with a Website Design + Brand Identity + Pitch Deck Design

client

Varty All Natural

year

2025

timeframe

2 months

role

Art Director, Website Designer, Graphic Designer

client

Varty All Natural

year

2025

timeframe

2 months

role

Art Director, Website Designer, Graphic Designer

client

Varty All Natural

year

2025

timeframe

2 months

role

Art Director, Website Designer, Graphic Designer

Website Design

Art Direction

Brand Identity

Website Design

Art Direction

Brand Identity

Website Design

Art Direction

Brand Identity

Problem

Varty All Natural, a young CPG startup in the oat beverage space had an undefined brand identity. Their guidelines lacked clarity, making it hard to keep a consistent look across their website and investor materials.

Solution

I refined their brand guidelines to create a cohesive visual system, then carried it through their website design, development, and sales pitch deck—building a polished, consistent identity that strengthened their presence with both customers and investors.

Impact + Results

By strengthening Varty’s brand system and designing a cohesive investor deck, I helped the team move confidently into fundraising. The updated guidelines, packaging design, and visual hierarchy ensure consistency as the website build moves forward.

Impact + Results

By strengthening Varty’s brand system and designing a cohesive investor deck, I helped the team move confidently into fundraising. The updated guidelines, packaging design, and visual hierarchy ensure consistency as the website build moves forward.

Impact + Results

By strengthening Varty’s brand system and designing a cohesive investor deck, I helped the team move confidently into fundraising. The updated guidelines, packaging design, and visual hierarchy ensure consistency as the website build moves forward.